NEW YORK/BUENOS AIRES - As the celebration of Roxette’s 20 years together continues, this coming Monday is set to be a special day. Along with a previously unreleased demo being available to listen to on Roxette.se, an exclusive new “One Wish” animation, created for The Daily Roxette by Jorge Diaz and Lars-Erik Olson, will be premiered here on TDR.

  “Originally, we were planning to ask permission to co-premiere the new single on TDR and we needed a simple Flash video to house the music stream,” explains Managing Editor Lars-Erik Olson. “Of course all of us on the staff have been excited about Marie and Per reuniting for Rox20, and we’ve had various special projects planned for some time now.

  “Our readers have seen our exclusive Rox20 features and interviews, and there are surprises like this yet to come. This video animation, which grew into a much bigger project than what we had first planned is, hopefully, just one of these special projects that our readers will enjoy.”

  “We had already started when the Åkerlund video came out,” he continues, “and of course we loved it. This is not at all – as with discussions about cover art in the past – a situation of thinking that we could come up with a better idea. They are two very different types of productions (full-motion video vs. Flash animation), with two very different budgets.”

  We asked Jorge, who lives in Buenos Aires, Argentina, to give us some insight on the project:

  “Well, the first thing that came to my mind was to showcase all of Roxette’s career, but we understood that Jonas was also going to do this in his video… so Lars came up with the idea to make a ’daydreamer’ video. We spent a lot of time trying to find the right direction, and ended up with this lyric-based idea.

  “It took about two months… we spent a lot of time working on it. We previously worked together on a TDR video for Peter Jöback’s version of Per’s ’Varmt Igen,’ and knew that we wanted to do something like that again as soon as we found out that there would be new songs.

  “’One Wish’ is a great song! It has a lot of power and Marie’s part is amazing. Lars and I wanted to take advantage of the strong downbeats, and I think it’ll be a long time now before I can hear the song without counting off ’1, 2, 3, 4… 1, 2, 3, 4…’ in my head!”