NEW YORK - Sweden-based entertainment website Musicbrigade.com is currently featuring two video-on-demand channels that have been pre-programmed with Roxette videos. One channel features ballads such as “It Must Have Been Love” while the other channel features more up-tempo hits like “Joyride.”

  Recently in the Big Apple for the Broadway premiere of “Mamma Mia!”, MusicBrigade’s Jeffery de Hart told The Daily Roxette that “we recently entered into a partnership with EMI that gave us access to the Roxette video collection. These new channels have proven to be quite popular with visitors to our site. We plan to have additional Roxette features as time goes on.”

  Along with his duties for MusicBrigade, de Hart is the Swedish correspondent for Billboard magazine, and has recently written an article on the state of the Swedish music industry. Also in New York and seen at the cast party after the show, were Billboard Radio’s Chuck Taylor and columnist and chart expert Fred Bronson. Taylor was present at the reception for Roxette at the Swedish Consul General’s residence after the showcase performance in Times Square a little over a year ago.

EDITOR’S NOTE: TDR readers who are interested in other Swedish pop music acts may be interested to know that Taylor and Bronson have both heard sneak previews of new Ace of Base material and endorse it as “the best stuff they have ever done.” That’s strong praise from two knowledgable sources! The release of the new Ace of Base album, however, is still quite a ways away.

• MusicBrigade