If there is such a thing as an “official” site, then this one is really official! Roxette’s upcoming promotional tour of the United States is being featured on a Website maintained by a branch of the Swedish government.

The Swedish Information Service, a function of the Counsul General of Sweden, publishes “Swedish Events” both as a printed newsletter and as part of their Website. It is a listing of cultural events open to the public with participation of Swedish cultural personalities or information regarding aspects of Swedish culture.

The short article about Roxette’s tour, written by TDR News Editor Lars-Erik Olson, focuses primarily on the Times Square event and includes a link to Roxette.net for further information.

Because of the United Nations, and the fact that many Swedish companies have their U.S. headquarters in the Tri-State area surrounding New York City, there is a sizeable Swedish population in the vicinity. When Roxette last performed in the Big Apple during the Joyride tour, there were so many Swedes in the audience at the end of the concert shouting “En Gång Till!… En Gång Till!,” that the Americans – who had no idea what they saying – joined in as well!

With Roxette, Marie Fredriksson, and Gyllene Tider as popular as ever in Sweden right now, look for the Swedes in America to attend the public promo tour events, and – even more important to the new record label – to buy the album, if only as a souvenir!

• Swedish Information Service (Swedish Events on the Web)