U.S. McDonalds to sell music again in special promotion; Former EMI boss is involved
Written by Lars-Erik_Olson on July 25, 2000 to Misc.
The current issue of Billboard magazine reports that McDonalds restaurants has once again signed a deal to distribute inexpensive CDs, and mentions that the last time this was done, EMI was the partner with Roxette and Garth Brooks involved. Regular music retailers were furious with the arrangement.
This time around, there will be various compilations — including one from Jive with N’Sync and Britney Spears.
The former head of EMI in the States, who now is a principal in a recording industry finance company, was involved in putting this marketing deal together.
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Vixzter said on August 6, 2000 10:27:
Bloody MacDonalds should stick to making burgers and pissing about with music promotions, If I was Rox I’d sue em b4 they had a chance to mess it all up again for them.