According to Aftonbladet, Per’s fortune is 200 million SEK which - of course - makes him one of the richest men in Sweden. Per also pays a lot of taxes: 17 million SEK in 1997. Per owns the copyrights to all his songs - 250 in total, he says.

Per’s wealth isn’t all exactly his own, because most of the business he does is run through several companies. A Swedish newspaper called Månadens affärer said in 1995 that his fortune would be as much as 500 million SEK, but Per said later in an interview that it’s totally made up.

Gyllene Tider’s Återtåget tour in 1996 brought 60 million SEK to Per. His albums has sold about 40 million copies around the world and the new album is going to increase the number with “at least 4 million”, says EMI Svenska.

Aftonbladet has made a list of Per’s companies:

• Gessle Music
  
  Sales: 12 860 000 SEK
  
  Profit: 4 069 000 SEK
  
  Per owns: 100 %
  
• Music For Money
  
  Sales: 52 043 000 SEK
  
  Profit: 8 402 000 SEK
  
  Per owns: 100 %
  
• Jimmy Fun Music
  
  Sales: 80 283 000 SEK
  
  Profit: 12 707 000 SEK
  
  Per owns: 100 %
  
• Happy Accident Music
  
  Sales: 1 847 000 SEK
  
  Profit: 82 000 SEK
  
  Per owns: 100 %
  
• Tres Hombres
  
  Sales: 2 700 000 SEK
  
  Profit: 35 000 SEK
  
  Per owns: 33 %
  
• Funbag
  
  Sales: 1 766 000 SEK
  
  Profit: 46 000 SEK
  
  Per owns: 100 %
  
• Roxette Produktions
  
  Sales: 12 230 128 SEK
  
  Profit: 516 000 SEK
  
  Per owns: 50 %
  
• Tylösandskompaniet
  
  Sales: 34 337 000 SEK
  
  Profit: 83 000 SEK
  
  Per owns: 40 %
  
• Tylösands havsbad
  
  Sales: 62 661 000 SEK
  
  Profit: -91 000 SEK
  
  Per owns: 40 %
  
• Roxette Recordings
  
  Sales: no information yet
  
  Profit: no information yet
  
  Per owns: 50 %
  

This is how Per spends his money (according to Aftonbladet):

• Has a 27-million-SEK villa (500 sq metres) in Halmstad and luxury apartment on Strandvägen in Stockholm.
  
• Has a Ferrari, Harley Davidson motorcycle and an Indian Big Chief jeep, but they are not in use. The family Gessle uses two Mercedes, a 420 and a 600.
  
• Collects art. First piece of art in his collection was a sculpture from the 60’s by Fernandez Arman bought in 1981. Per has masterpieces by Picasso and other famous artists.
  

• Aftonbladet’s Swedish article