Brazilian site jumps the gun and puts single on sale over one week early
(Updated) - Brazilian portal UOL has somehow jumped the gun and made "She's Got Nothing On (But the Radio)" available for purchase today, even though the international release date is scheduled for January 7th. A fan browsing UOL (which is extremely popular in Brazil) discovered this fact late Thursday evening (early Friday morning in Brazil) and purchased the song. Other fans in Brazil were then made aware of the availability of the song on UOL via a post on Orkut's (similar to Facebook) "Roxette Community" and by middle-of-the-night phone calls to each other. How exactly this happened is unknown, but apparently there was either a breakdown in communication between EMI Brazil and UOL, or there was a programming error on UOL's side, as the site does cite 2011 as the release year.
UPDATE: EMI Sweden contacted EMI Brazil about this mistake, and they in turn contacted UOL. The single is no longer available (until the proper release date).
EDITOR'S NOTE: Obviously, this was a mistake. It's a mistake that — if not contained — has the potential of doing harm to Roxette's sales chart success, as a coordinated release has more impact and much effort has been put into marketing strategies. We urge fans in Brazil (and now sadly elsewhere) to resist the temptation to "share" the song with others. We strongly believe that having waited this long for Roxette to make a complete return, that all of us can and should wait until the song's official release date. We implore you not to think you are doing someone a favor by "sharing" the song with them, because in doing so… you are doing Roxette a disfavor. It should also be noted that in writing this story and editoral, we became aware that the team behind RoxetteBrazil made a similar appeal. —LEO
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