NEW YORK - Herbie Herbert. It’s a name familar to fans who have poured over the liner notes of various Roxette albums. A musician himself, he was Roxette’s manager in the States during the height of their career. Now, an online auction of San Francisco music memorabilia features items from his private collection.

  Herbert got his start in the industry as the young and eager road manager for Frumious Bandersnatch, a psychedelic band that rocked the Bay Area from 1966 to 1969. In 1973 he pulled together Gregg Rolie, Neal Schon, Ross Valory, George Tickner and Prairie Prince to form the Golden Gate Rhythm Section which very soon became Journey.

  With Journey’s success and his desire to do more, Herbert added Mr. Big, Europe, Roxette and other artists to his management roster. Since then, Herbert has moved from backstage into the spotlight, recording three albums as Sy Klopps and touring the San Francisco Bay Area with the Sy Klopps Band, which has included such Journey band members as Neal Schon, Gregg Rolie, Prairie Prince, and Ross Valory.

  Having recently closed down his studio, Herbert decided to sell most of his memorabilia, including several Roxette-related items. Among the more notable pieces being offered are his personal copies of gold and platinum record awards. The auction ends on April 30.

• Backstage Auction’s Roxette page
• Herbie Herbert’s bio