Ballads hit the UK just in time for Valentine’s Day

Written by steven on February 2, 2003 to Releases.

LONDON - It’s an event that rarely occurs in the UK and when it does, it typically happens with little or no publicity. But this time, not only is the UK getting a new Roxette CD… the record label appears to be willing to spend some money promoting it!

British fans who are excitedly awaiting the release of Roxette’s “The Ballad Hits” tomorrow (Monday, February 3rd) were delighted this evening to witness a rare glimpse of prominent promotion.

During the commercial break of one of the UK’s most popular TV shows, Coronation Street, a short commercial was aired announcing the release of the new album and indeed Roxette’s new single “A Thing About You.”

The advertisement was repeated immediately after the program as well, mentioning that the album will be available from Tesco, HMV, Woolworths and Virgin.

44 comments

EugeneChen said on February 3, 2003 00:25:

Good to hear that at least in the UK, Ballad Hits is getting some promotion, unlike the release they had here in Canada.

daniel_alv said on February 3, 2003 00:28:

it’s good

hope atay will reach no. 1

zeeshan said on February 3, 2003 05:05:

@Anonymous: what was that?? :)

Anywayz great news!!! Hope ATAY makes a dent in the UK market!

Zee

xarrrr said on February 3, 2003 06:51:

yAY yAY!!

Roxette-atic said on February 3, 2003 07:01:

Wow. Did anyone see this commercial. Btw, just saw that Erasure entered the uk charts at #17. Sure Roxette could beat them, couldent they?

Roxette-atic said on February 3, 2003 07:20:

@Anonymous. Lets hope that “The Ballad Hits” will be a B-I-G hit in the Uk so that ppl in the US wake up and see Roxettes potencial!

rox-kuryliw said on February 3, 2003 12:06:

i normally watch corrie aswell. dame i missed it , i cant believe it.

Twilight-Ghost said on February 3, 2003 14:10:

Hope ATAY will top the charts in the UK.

What about Australia???

IceAngel said on February 3, 2003 14:49:

What a surprise!! EMI doing some work for a change!!

Rich-UK said on February 3, 2003 15:13:

When is this single released? Rich

onlywhenidream said on February 3, 2003 15:25:

next week, by all accounts

xarrrr said on February 3, 2003 16:55:

yaaaaaaaaay!! i have it!!!! and without the copy protection it plays much better! yay!

steven said on February 3, 2003 17:35:

No EP version for UK...

...typical.

the_phantom_roxer said on February 3, 2003 18:07:

@steven: at least we have it thou!

steven said on February 3, 2003 18:29:

@Phatom:

Small comfort for me my friend...

Why can Mainland Europe enjoy the benfits of an EP, but rip-off Britain has to ’make do’ with the regular edition? Are we considered lesser deserving?

Surely there cant be that much more in terms of production costs?

The way I’m feeling right now I can see a strong argument for MP3’s.

pietROxette said on February 3, 2003 19:16:

Steven, a bunch of countries in mainland Europe didn’t get the EP. As far as I know, the one disc edition was released in Hungary, Austria, Spain, Portugal, etc. Maybe the only place with the bonus EP is Sweden?

Denstandigaresan said on February 3, 2003 19:24:

Oh YAY! I missed the ad though, went to the cinema instead. GRRR!
I’ll be watching the ad break in Corrie without blinking tonight! Hehehe!

NigelBarnes said on February 3, 2003 19:58:

Haven’t seen the Ad yet but tomorrow ’Pretty Woman’ is being aired - what an opportunity for some more promotion

BigRoxfan said on February 3, 2003 20:08:

CCCCOOOOOOOLLL!!!REAL COOL!!!! FINALLY I HAVE IT!!!! C’mon.lets start requesting for airplay, best way to advertise the song! By the way, does anyone know if there will be the Jewel box set of ATAY??

LET’S ROX THE UK’S SOX OFF!!!hehehehehehe!!!!

louise said on February 3, 2003 20:33:

Wait for it. I went into my local Woolworths today and guess what, they had SOLD OUT of their copies (don’t know how many they had in but who cares!!!!!!)

alchemiste said on February 3, 2003 20:45:

according to http://eil.com/ there will be a bonus EP edition for UK.

cskendras said on February 3, 2003 21:34:

@louise:”Wait for it. I went into my local Woolworths today and guess what, they had SOLD OUT of their copies (don’t know how many they had in but who cares!!!!!!) “

SOUNDS REAAAAAAAALLY GREEEAT!!!!!!!!!

Denstandigaresan said on February 3, 2003 21:55:

I’m not surprised Woolworths were sold out, our woolworths had all of four copies! Not difficult that is it?

rox-kuryliw said on February 4, 2003 02:06:

gosh id love a speacial

RobS said on February 4, 2003 10:41:

@Twilight-Ghost: what about Australia?
it was released here with no promo so far and thats about it (no EP as well). I’m gonna email them and see what’s happening with The Pop Hits.
Maybe they’ll promote both together. Otherwise i’m importing again!

onlywhenidream said on February 4, 2003 10:52:

I have been emailing my local station and they said they would listen to it and then make a decision....not sure though :(

cannabispete said on February 4, 2003 16:05:

i couldnt find anything on the TOTP2 Website about a special... but i suggested it. lol

if you wanna harrass them into considering a rox special go here:

http://www.bbc.co.uk/totp2/faq/

good luck :)

onlywhenidream said on February 4, 2003 16:12:

have emailed them too / hey cannabispete - I’m from Shrewsbury!

cannabispete said on February 4, 2003 17:22:

hey there onlywhenidream, yea, i just replied to your message on faceparty...

how cool is that? theres only afew miles of fields between us, i didnt think there was another rox fan within 100 miles or something. lol.

anyway, its great to hear from you. keep in touch :)

cannabispete said on February 4, 2003 19:30:

can i just add, i think that if roxette dont release breathe in the UK then theyre CRAZY. i mean i’m no music expert, but its fresh, beautiful, and not overdone, and infact very much what the UK market is going for at the moment...

definately one of the best roxette songs of recent times...

roxcyn said on February 5, 2003 11:17:

Hey thanks a lot Steve :). Hm, well wait a minute! I remember Per Gessle saying that it would be released in UK AND USA? I remember Per!! I have a sharp mind ;). Hm, but I don’t mind if you don’t wanna release it in USA it is okay.

Hm I hope it does wonderfully in UK.

xarrrr said on February 5, 2003 18:18:

i hope it does well tooooooo! and i agree that they should release BREATHE... after all, most people remember and recognise Roxette for Marie’s voice after all!!

HEJ all you other UK roxers! i’m from milton keynes ;) hope you all have the album :)

chris_ie said on February 5, 2003 19:17:

just bought it it’s great

Denstandigaresan said on February 6, 2003 02:51:

chris ie: Lemmi shake your hand! Good on ya! Hehe! :)

I HATE living in Devon. Nearly all the Roxers I know of, or have read messages from live South East and North etc.

I told my sister to buy the album... the reply I got was, “Pffft, no thanks”... GRRR! She used to like Rox.

Ballads hit the UK just in time for Valentine’s Day

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44 comments